Oracle Experience, an experiential marketing firm, is planning to host the 'Afro and the Beats' music festival.
The festival, dubbed 'Naija Takeover,' is intended to provide unrivaled music and arts experiences in a multi-venue setting to over 200,000 'afro' citizens and festival goers. It will begin in Lagos.
"The festival is a convergence point for old artistes, new music stars, and emerging talents in Nigeria and Africa," according to a statement sent to Merrymakers. It will also provide a platform for longing afro citizens to reconnect, express themselves, have fun, and network.
"The festival's creator, Felix King, who is also the Chief Experience Officer at Oracle Experience, believes that the festival will encourage and foster inclusivity and diversity, as well as provide teeming youths and adults with a chance to relieve stress and beam a new sense of hope and aspiration."
"We chose rainbow colors for the maiden edition as a sign of hope; the beauty after the storm," King said. This symbolizes inclusivity and diversity, as well as an all-encompassing image of love and friendship."
